Space

beyond logos…

WHAT’S YOUR SPACE?

Claim your place.

I create graphic assets and tell visual stories to boost your company’s presence.

Space

     beyond logos…

What’s your Space?

Claim your place.

I create graphic assets and tell visual stories. *

* websites * brochures * signage * video * presentations * social media * newsletters *

… every space is an opportunity to

promote your service,

express your relevance,

demonstrate your value AND …

 

          reveal your

*Superpower

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

*  Print   *   website   *   signage  *   logo   *    videos    *   digital LED billboards   *   brochures   *   data graphics  *  social media *

… every space is an opportunity to

promote your service,

express your relevance,

demonstrate your value AND …

 

                              reveal your

Superpower

Who?

You. You deserve a solid identity that is a reflection of you, your business, values and services.

Whether you’re an established organization or just starting out, whether launching a new non-profit or revitalizing a community legacy, your uniqueness matters.

 

You

The World Needs More

Superheros

 

You have a skill, service or product to share with the world. You love what you do and have spent a lifetime honing your skills. You are a:

  • Small business;
  • Not-for-profit organization;
  • Marketing savvy entrepreneur;
  • Brick and mortar location;
  • or, an online service.

ibrand.space will help you make the world a better place, one superpower at a time.

What?

More than a logo, a headline, or an image, your organization’s brand is built on a complex set of emotions, ideas, perceptions, and experiences that tell the story of who you are and what you stand for.

Branding is more than just making something look pretty; it’s a process of creating a consistent identity and implementing communication strategies that set you apart from competitors and signal your unique promise.

visual cues

and strategic assets

If a customer can see it or experience it, it’s part of your branding.

Your business name, logo, colours, images, tone, and character matter. Distinctive visual assets signal your business and differentiate you from competitors in the marketplace

What do you want people to see, experience and think when they encounter your brand?

 

To connect with the hearts and minds of your audience, and inspire them to act, it’s critical to make sure your story is communicated clearly and consistently throughout every organizational touchpoint—

from your mission statement, brand positioning and visual identity, to customer service, promotions, campaigns, and on-boarding

and and archive of graphic assets.

Where?

 

Where ever your customers and target audience are.

AND where ever you are not.

here

All touch-points and locations where your customers and target audience interact or gather signal space for your message.

  • Social media, Website;
  • Print space, promotional materials reports, invoices;
  • Signage, banners;
  • Customer service;
  • Products and packaging.

Public space, a presence at recreation centres and  community events, work sites, store frontage, vehicles, and trade shows.

 

When?

 

Start branding

now

Prioritize your branding from the beginning and refine it over time.

If you have not focused on branding yet, it’s never too late to start.

today

In today’s competitive marketplace, branding is more important than ever. With so many options available to consumers, businesses need to invest in ways to stand out and make a memorable impression.

Anytime you shift your internal brand positioning, you also need to shift the visuals and language  you’re using to to articulate your mission.

Branding is an ongoing process that should be integrated into all aspects of a day-to-day business, and customer interactions.

 

It takes time to develop a level of public trust related to your brand.

 

Why?

 

  • To create unified experiences that influence,  engage, nurture and retain meaningful communication with your target audience.
  • To attract those who can benefit from, appreciate and support your product, service and values.
  • To decrease the guesswork when composing ads and promotions by having a collection of compatible, coordinated, unique to you, assets.
  • To differentiate you from your competitors; become first to mind and the best choice for potential, receptive customers.

 

reputation
credibility
familiarity

According to leading business and marketing experts,  your WHY is the most important question of all.

Why do you do business? Although making money is a component, it is not likely the only motivating factor. Most businesses have a dream or a purpose.

You have 2-3 seconds to make an impression
https://www.linkedin.com/pulse/15-essential-web-design-statistics-every-business-owner

Why is branding important?

Branding can differentiate you from competitors, establish credibility and trust with customer.

Create a lasting impression in the minds of your target audience and ultimately, fuel business success.

consistency and continuity between platforms improves recognition.

 

 

ibrand.space

We will begin with discussing the who, what, where, when, and why questions:

Who and where are your potential customers?
What do you want people to know when they encounter your brand?

What platforms are best for your product or service?

How will customers know when they’ve found IT?

… Then we’ll align your messaging, tone, visual clues, platforms and promotions with your target audience’s needs and expectations.

That’s where ibrand.space comes in.

 

 

It is not enough to say you’re the best or that your product is superior, or that you’re honest, socially responsible, and dependable …

Show don’t tell.

*  Print   *   website   *   signage  *   logo   *    videos    *   digital LED billboards   *   brochures   *   data graphics  *  social media *

Missions

Superpowers in Space

Superpowers

in Space

Brand

Branding is not just about putting a logo on things.

It’s a collection of visual assets and strategies that communicate your message, promise, and strengths.

It’s an expression of your mission and value represented in the physical environment.

Effective branding creates a cohesive, memorable, and consistent identity, making connections, and impressions for you, in space.

Space Favourites

Fox Creek, Alberta

community enrichment

The highlights of my graphic design life are  local and community-centrist projects. Home promotion and enrichment opportunities are my priority, my focus and my mission.

LINK TO  blog post, beginnings, zadderys, Times, Fif, museum (what does not kill you makes you stronger?) community guides, reports, presentations, signs, banners,

Safety First

onboarding

My home is an industry town. Historically, oil and gas has ??  from boom to bust, from in and out of favour.   one can not ignore its influence, cumulative impacts,  and the moving parts associated.

Failed Pitches and Regrets

Lost in Space

Regrets, I’ve had a few. Drafts and proposals go off course for many reasons. Visions fail to materialize. By far, the biggest challenges are:

  • 1. Price. A friend’s nephew will do it for free. The promise of a 10 minute $100 website.
  • 2. Inconsistent or passive buy-in.
  • 3. The fear to boldly go where you’ve never gone before.

In most cases, it means doing nothing.

Blog

          space

PROJECT GUIDANCE CENTRE

Graphic Principles

Brand Guidance

Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold.Laura Busche
Who is Laura Busche?

Make Contact

7 + 14 =

Brand Guidance

When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.Laura Busche
Who is Laura Busche?

Graphic Principles

Make Contact

4 + 2 =

Space

  beyond logos…