Beyond Logos
The Greeks knew what they were doing when they coined the term ‘logos’. In a way, it’s like they were predicting the future. They understood that words have power and that is what makes a brand work. We can thank them for inventing the concept of branding before it was even a thing.
The Greek definition of logos, which means ‘word’ or ‘reason’, is not an accident. Logos, from the Greek word logos meaning “word”, is the visual representation of a brand.