Space
beyond logos…
WHAT’S YOUR SPACE?
Claim your place.
I create graphic assets and tell visual stories to boost your company’s presence.
Space
beyond logos…
What’s your Space?
Claim your place.
I create graphic assets and tell visual stories. *
* websites * brochures * signage * video * presentations * social media * newsletters *
… every space is an opportunity to
promote your service,
express your relevance,
demonstrate your value AND …
reveal your
*Superpower
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
* Print * website * signage * logo * videos * digital LED billboards * brochures * data graphics * social media *
… every space is an opportunity to
promote your service,
express your relevance,
demonstrate your value AND …
reveal your
Superpower
Who?
You. You deserve a solid identity that is a reflection of you, your business, values and services.
Whether you’re an established organization or just starting out, whether launching a new non-profit or revitalizing a community legacy, your uniqueness matters.
You
The World Needs More
Superheros
You have a skill, service or product to share with the world. You love what you do and have spent a lifetime honing your skills. You are a:
- Small business;
- Not-for-profit organization;
- Marketing savvy entrepreneur;
- Brick and mortar location;
- or, an online service.
ibrand.space will help you make the world a better place, one superpower at a time.
What?
More than a logo, a headline, or an image, your organization’s brand is built on a complex set of emotions, ideas, perceptions, and experiences that tell the story of who you are and what you stand for.
Branding is more than just making something look pretty; it’s a process of creating a consistent identity and implementing communication strategies that set you apart from competitors and signal your unique promise.
visual cues
and strategic assets
If a customer can see it or experience it, it’s part of your branding.
Your business name, logo, colours, images, tone, and character matter. Distinctive visual assets signal your business and differentiate you from competitors in the marketplace
What do you want people to see, experience and think when they encounter your brand?
To connect with the hearts and minds of your audience, and inspire them to act, it’s critical to make sure your story is communicated clearly and consistently throughout every organizational touchpoint—
from your mission statement, brand positioning and visual identity, to customer service, promotions, campaigns, and on-boarding
and and archive of graphic assets.
Where?
Where ever your customers and target audience are.
AND where ever you are not.
here
All touch-points and locations where your customers and target audience interact or gather signal space for your message.
- Social media, Website;
- Print space, promotional materials reports, invoices;
- Signage, banners;
- Customer service;
- Products and packaging.
Public space, a presence at recreation centres and community events, work sites, store frontage, vehicles, and trade shows.
When?
Start branding
now
Prioritize your branding from the beginning and refine it over time.
If you have not focused on branding yet, it’s never too late to start.
today
In today’s competitive marketplace, branding is more important than ever. With so many options available to consumers, businesses need to invest in ways to stand out and make a memorable impression.
Anytime you shift your internal brand positioning, you also need to shift the visuals and language you’re using to to articulate your mission.
Branding is an ongoing process that should be integrated into all aspects of a day-to-day business, and customer interactions.
It takes time to develop a level of public trust related to your brand.
Why?
- To create unified experiences that influence, engage, nurture and retain meaningful communication with your target audience.
- To attract those who can benefit from, appreciate and support your product, service and values.
- To decrease the guesswork when composing ads and promotions by having a collection of compatible, coordinated, unique to you, assets.
- To differentiate you from your competitors; become first to mind and the best choice for potential, receptive customers.
reputation
credibility
familiarity
According to leading business and marketing experts, your WHY is the most important question of all.
Why do you do business? Although making money is a component, it is not likely the only motivating factor. Most businesses have a dream or a purpose.
You have 2-3 seconds to make an impression
https://www.linkedin.com/pulse/15-essential-web-design-statistics-every-business-owner
Why is branding important?
Branding can differentiate you from competitors, establish credibility and trust with customer.
Create a lasting impression in the minds of your target audience and ultimately, fuel business success.
consistency and continuity between platforms improves recognition.
How?
ibrand.space
We will begin with discussing the who, what, where, when, and why questions:
Who and where are your potential customers?
What do you want people to know when they encounter your brand?
What platforms are best for your product or service?
How will customers know when they’ve found IT?
… Then we’ll align your messaging, tone, visual clues, platforms and promotions with your target audience’s needs and expectations.
That’s where ibrand.space comes in.
It is not enough to say you’re the best or that your product is superior, or that you’re honest, socially responsible, and dependable …
Show don’t tell.
* Print * website * signage * logo * videos * digital LED billboards * brochures * data graphics * social media *
Missions
Superpowers in Space
Superpowers
in Space
Brand
Branding is not just about putting a logo on things.
It’s a collection of visual assets and strategies that communicate your message, promise, and strengths.
It’s an expression of your mission and value represented in the physical environment.
Effective branding creates a cohesive, memorable, and consistent identity, making connections, and impressions for you, in space.
Space Favourites
Fox Creek, Alberta
community enrichment
The highlights of my graphic design life are local and community-centrist projects. Home promotion and enrichment opportunities are my priority, my focus and my mission.
LINK TO blog post, beginnings, zadderys, Times, Fif, museum (what does not kill you makes you stronger?) community guides, reports, presentations, signs, banners,
Safety First
onboarding
My home is an industry town. Historically, oil and gas has ?? from boom to bust, from in and out of favour. one can not ignore its influence, cumulative impacts, and the moving parts associated.
Failed Pitches and Regrets
Lost in Space
Regrets, I’ve had a few. Drafts and proposals go off course for many reasons. Visions fail to materialize. By far, the biggest challenges are:
- 1. Price. A friend’s nephew will do it for free. The promise of a 10 minute $100 website.
- 2. Inconsistent or passive buy-in.
- 3. The fear to boldly go where you’ve never gone before.
In most cases, it means doing nothing.
Blog
space
New blog page test – cool double headers
Will this option area change the snippet above? Well, well yea it does.
PROJECT GUIDANCE CENTRE
Graphic Principles
Brand Guidance
Make Contact
Brand Guidance
Graphic Principles
Make Contact
